Pek Food V2.
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Following their international rebrand, Ozsoy Unlu Mamuller required a high-volume direct-to-consumer e-commerce storefront for Pek Food capable of managing complex cold-chain logistics across 81 provinces while driving retail footfall to supermarket stockists (Migros, CarrefourSA, Metro).
Engineered a high-performance WooCommerce platform with Blocksy and Ghostkit, incorporating real-time postal code cold-chain verification, interactive supermarket stockist locators, and dynamic culinary recipe guides.
In late 2023, Pek Food refreshed their storefront with an external agency. This case study documents FozDigital’s authentic 2021–2023 flagship build, which scaled their nationwide direct-to-consumer e-commerce, recipe portal, and cold-chain retail operations.
Scaling Turkey's Frozen Pastry Leader into a Direct-to-Consumer Powerhouse
Following the success of their international export architecture, Özsoy Unlu Mamüller initiated a major domestic expansion for their primary brand, Pek Food. Known across Turkey for premium frozen doughs, stone-baked pizzas, and artisanal mantı, the brand required an enterprise-grade digital flagship capable of handling nationwide direct-to-consumer cold-chain shipping (-18°C dry-ice delivery) while supporting retail visibility across 81 provinces and major supermarket partners (Migros, CarrefourSA, Metro).
Bespoke Blocksy Implementation with Curved Cutout Header Island
Captured directly from our live 2022 deployment via web archive records: featuring FozDigital’s signature curved white logo island, transparent dual-tier navigation, integrated hotline badge, and the flagship hero campaign showcasing traditional stone-oven baking alongside the 6-pack frozen retail line.
From Stone-Baked Pizza to Hand-Rolled Börek & Gourmet Mantı
The storefront organized Özsoy's expansive portfolio into an intuitive visual hierarchy: high-intent bestsellers ("En Çok Satanlar"), regional specialty pastries, and instant recipe pairing suggestions.
Stone Oven Baking at 400°C
Pre-baked over volcanic stone hearths before sub-zero shock-freezing, ensuring authentic Neapolitan crust blistering and airy dough structure upon home reheating.
Modern Family Table Lifestyle
Positioning frozen pastry not merely as quick meal convenience, but as warm, family-bonding culinary moments crafted with pure, uncompromised ingredients.
Translating Industrial Food Purity into Consumer Trust
As seen directly beneath the hero on the live 2022 homepage, four foundational quality promises guided every UX touchpoint:
1. Yerel Tatlar
Honoring authentic regional recipes from Antakya, Ezine, Kayseri, and the Aegean — preserving Turkey’s centuries-old culinary heritage without dilution.
2. Kaliteli İçerik
100% natural, additive-free ingredients. Prime beef from certified local pastures, farm-fresh cheeses, and zero palm oil or chemical preservatives.
3. Besin Değeri
Instant sub-zero shock-freezing halts natural enzymatic breakdown immediately, sealing in vitamins, minerals, and fresh bakery aroma.
4. Hijyenik Üretim
Automated, zero-contact production inside Özsoy's certified 17,000 m² Tekirdağ facility compliant with global ISO 22000 and BRC food safety standards.
Brand Heritage Publishing & The "Made by FozDigital" Stamp
Beyond commerce, Pek Food served as an authoritative food culture publication. The footer proudly carried the agency signature across every page during the 2021–2023 era.
High-Concurrency E-Commerce & Catalog Architecture
The platform was built upon an optimized WooCommerce core running on Blocksy with custom Ghostkit modular layouts, ensuring lightning-fast mobile shopping and seamless inventory synchronization.
storefront Supermarket Locator Engine
Custom geo-located store directory linking Turkish consumers to neighborhood Migros, CarrefourSA, Metro, BİM, and A101 branches stocking specific Pek Food items.
• SKU-Specific Chain Stock Indicators
• One-Click Directions via Apple & Google Maps
ac_unit Cold-Chain Logistics Calculator
Real-time zip code validation at checkout preventing orders outside guaranteed 24h cold-chain express corridors, with automated dry-ice packaging fee logic.
• -18°C Thermal Box Optimization
• Scheduled Dispatch Notifications
speed Sub-Second Edge Delivery
Cloudflare CDN caching combined with server-level object cache delivering sub-800ms TTFB across Istanbul, Ankara, Izmir, and regional Turkish metropolitan hubs.
• Zero Critical-Path Blocking Scripts
• 99.98% Multi-Year Uptime
Looking Back: The 2020 Multi-Regional Export Architecture
Before launching the nationwide direct-to-consumer e-commerce platform, Özsoy and FozDigital collaborated on Pek Food V1: a multi-regional export flagship centered on "The Future of Tradition", a geometric arch identity, and decentralized hubs across North America, Europe, and the Middle East.