# Pek Food V1 Case Study | Bespoke Global E-Commerce & FMCG

> Discover how FozDigital London engineered a zero-bloat, custom digital solution for Pek Food V1. Read the full architectural breakdown and success metrics.

_Source:_ https://fozdigital.com/case-study/pek-food-v1/

## At a Glance

- **Client:** Ozsoy Unlu Mamuller Gida San. ve Tic. A.S.
- **Industry:** Global E-Commerce & FMCG Brand Tech
- **Stack:** WordPress, WooCommerce, Multi-Site Architecture, Cloudflare CDN, REST API, Tailored UI/UX
- **Year:** 2020 – 2021
- **Role:** Global E-Commerce Architecture & Multi-Region Technical Direction
- **URL:** https://web.archive.org/web/20201203231940/https://pekfood.com/

## Summary

Multi-lingual, multi-region WooCommerce architecture & brand relaunch for a major FMCG food manufacturer

## The Challenge

Ozsoy Unlu Mamuller, one of Turkey's premier industrial bakery and frozen food powerhouses, sought to expand its flagship consumer brand, Pek Food, into international export markets — specifically the United States and Western Europe. However, their legacy digital presence was strictly domestic, monolithic, and ill-equipped for multi-lingual international catalogs, localized currency/compliance requirements, and regional direct-to-consumer gourmet positioning.

## The Architecture

We decoupled the digital presence by deploying a centralized, geo-aware language gateway at pekfood.com routing to 5 autonomous regional sub-domains (us.pekfood.com, tr, de, fr, ar). We integrated the minimalist geometric arch brand identity ('The Future of Tradition'), engineered sub-second edge caching via Cloudflare, and established an ongoing maintenance SLA managing both Pek Food and its sister brand network.

## Verdict

By transitioning Pek Food from a traditional domestic FMCG presence into a modern, multi-regional digital flagship with dedicated regional hubs (US, TR, DE, FR, AR), we built a high-performance export engine that bridged authentic Anatolian culinary heritage with global enterprise retail standards.


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- Full Blueprint: https://fozdigital.com/llms-full.txt
- LLM Summary: https://fozdigital.com/llms.txt
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- A2A Agent Card: https://fozdigital.com/.well-known/agent-card.json
- MCP Server Card: https://fozdigital.com/.well-known/mcp/server-card.json
- OpenAPI Specification: https://fozdigital.com/openapi.yaml