Case Study: Building BudgetFitter®
From an Idea to a Thriving Digital Product Facilitating Over £1M in Annual Transactions.
Services Provided: Strategy, UI/UX Design, Web Development, Mobile App Development (Flutter), Launch Strategy
The Overview
BudgetFitter® wasn’t just another project for us; it was a vision born from a common frustration: paying full price. As an internal venture, it provided the ultimate sandbox to demonstrate our agency’s full capabilities—from initial concept to a fully-fledged, revenue-driving digital product. The goal was to build a clean, user-centric, and trustworthy platform for discount codes and saving strategies, cutting through the noise of cluttered and unreliable deal websites.
The Challenge
The online deals market is saturated, but it suffers from three core problems that we identified as our opportunity:
- Poor User Experience: Competitor sites are often riddled with intrusive ads, confusing layouts, and expired, non-functional discount codes, leading to user frustration.
- Lack of Trust: Users are sceptical of deal sites, often questioning the validity of the offers and the security of the platform.
- Cross-Platform Disconnect: A seamless experience that works flawlessly across web browsers, extensions, and native mobile apps was largely absent in the market.
Our mission was to solve these challenges by building a product that was not only functional but also a delight to use.
Our Approach & The Solution
We tackled the project in four distinct phases, applying our full suite of digital product development expertise.
Phase 1: Strategy & Discovery
Before writing a single line of code, we laid the strategic foundation. This involved:
- Market Research: Analysing competitor weaknesses and identifying the core needs of our target audience—savvy shoppers who value time and reliability.
- Defining the MVP (Minimum Viable Product): We prioritised core features like a searchable deal database, code verification, and a clean interface to ensure a fast and effective launch.
- Technology Stack Selection: We chose a robust and scalable architecture, opting for WordPress for its content management flexibility and Flutter for its ability to create high-performance native apps for both iOS and Android from a single codebase.
Phase 2: UI/UX & Product Design
With a clear strategy, our design team focused on creating an intuitive and clean user experience.
- Wireframing & Prototyping: We mapped out every user journey in Figma, from searching for a brand to applying a discount code.
- User-Centric Interface (UI): We designed a minimalist, modern interface that prioritises clarity. No pop-ups, no distracting banners—just the deals. This design philosophy directly addressed the core market problem of a cluttered user experience.
Phase 3: Web & Mobile Development
This is where the vision came to life.
- Web Platform: We developed a fast, secure, and SEO-optimised WordPress website, creating a powerful content hub for deals and saving guides.
- Mobile Application: Using Flutter, our development team built a beautiful and fluid mobile app for both iOS and Android. This ensured feature parity and a consistent brand experience, regardless of the user’s device.
- Innovative Features: We integrated our custom ‘FitterTools’ and an AI Deal Finder to provide users with intelligent, personalised saving recommendations, setting BudgetFitter apart from simple listing sites.
The Results
The launch of BudgetFitter® was a testament to our product-centric approach. The platform quickly gained traction and delivered quantifiable success, proving the value of our strategic and technical decisions.
£1,000,000+
In annual user transactions facilitated through the platform.
Thousands
Of monthly active users across the web and mobile apps.
5% to 50%
In average savings achieved by our users on their purchases.
4.7+ Star Rating
Consistently maintained across the Apple App Store and Google Play Store.
Ready to Build Your Own Success Story?
The same expertise, passion, and strategic thinking that brought BudgetFitter to life is ready to be applied to your project. Whether you have a spark of an idea or an existing product that needs to scale, we are the dedicated partner to help you achieve your digital objectives.